Halloween is meant to be scary, but not when it comes to driving. When it comes to drunk driving, Halloween can turn the roads into a horror fest.
Halloween is a particularly deadly night due to drunk drivers. In 2015, over half (52%) of all highway fatalities across the nation on Halloween night (6 p.m. Oct. 31 to 5:59 a.m. Nov. 1) involved a driver or a motorcycle rider with a BAC of .08 or higher.
Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials will partner your office with other States, communities, and organizations on this drunk driving prevention initiative.