United States Department of Transportation United States Department of Transportation

Halloween

About

Key Dates:

  • October 25-31: Halloween Campaign
  • October 31: Halloween

Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. 

We offer themed material for Halloween that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.

Facts

  • From 2019 to 2023, on Halloween night, (6 p.m. October 31-5:59 a.m. November 1):
    • 198 people were killed in alcohol-related crashes, which involve at least one driver who had a blood alcohol level of .01 or higher.
    • 176 people were killed in crashes that involved a drunk driver, with BACs of .08 or higher. Victims in those drunk-driving crashes included 30 pedestrians and 145 drivers and passengers.
    • People killed ages 21-34 (54%) were overrepresented in drunk-driving fatalities. 

For general drunk-driving facts, visit our Drunk Driving section.

For facts translated in Spanish, visit NHTSA.gov/Espanol.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram.  The content is designed for easy posting and seamless integration into your current social media strategy.

  • Coming Soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

 

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Coming Soon | Spanish

Variable Message Boards

MONSTER MASH

NOT CAR CRASH

DRIVE SOBER

BUZZED DRIVING

IS

DRUNK DRIVING

SECURE A SOBER

RIDE AND SCARE

AWAY THE RISKS

KEEP IT SPOOKY

NOT DEADLY

DRIVE SOBER

BEFORE THE FUN

PLAN A SOBER

HALLOWEEN RIDE

HALLOWEEN PLANS

MEAN DESIGNATED

DRIVERS NEEDED

HAPPY HALLOWEEN

DRIVE SOBER

DRIVE SAFE

Download All Text

Graphics

Asset Type

English
Boo-ze | Animated | English 1080x1920 | Vertical Video
Boo-ze | Static | English 1080x1350 | Facebook, X, Instagram
Zombie | Static | English 1200x1200 | Facebook, X, Instagram
Spanish
Horror | Animated | Spanish 1080x1920 | Vertical Video
Horror | Static | Spanish 1080x1350 | Facebook, X, Instagram
Toxic | Animated | Spanish 1200x1200 | Facebook, X, Instagram
Toxic | Static | Spanish 1200x1200 | Facebook, X, Instagram

Additional Resources