Strategic Communications Forum | Traffic Safety Marketing

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2023 Strategic Communications Forum

In October 2023, NHTSA and the Governors Highway Safety Association (GHSA) hosted the 2023 Strategic Communications Forum. It featured keynote presentations, expert panels, and interactive breakout group discussions to help highway traffic safety communications professionals optimize year-round communications plans.

Presentations from the 2023 forum will be available for download, in PDF form, until June 30, 2024. The following links will then expire.

Plenary Sessions

Reaching Underserved Communities (PDF)
Gen Z and Millennials (PDF)
Implementing High Visibility Enforcement Campaigns in Changing Times (PDF)
Traffic Safety Marketing Recap and What’s Coming (PDF)

Breakout Discussions

Communicating Highway Safety in a Crisis (PDF)
The Evolution of Media Buying (PDF)
Market Research and Data Tools and Strategy (PDF)
Outside Opportunities: Working with Survivor Advocates (PDF)