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Key Dates:

  • July 1-7: Fourth of July Campaign
  • July 4: Fourth of July

Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community.

We have themed material for the Fourth of July that reminds drivers: If You Feel Different, You Drive Different and that it's dangerous and illegal to drive impaired. 
 

Social Media

Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.

This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

  • 2024 Social Media Playbook coming soon

Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.

Talking Points

We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document. 

Earned Media

We've produced sample news releases that can be used for media outreach.

Message Boards

IF YOU FEEL

DIFFERENT YOU

DRINK DIFFERENT

DRIVE SOBER

JULY 4TH AND

EVERY DAY

DRUGS DO NOT

BELONG BEHIND

THE WHEEL

IF YOU

ARE HIGH

DO NOT DRIVE

DRUGS IMPAIR

YOUR ABILITY

TO DRIVE SAFELY

Graphics

Asset Type

English
We The People | Static | English 1200x1200 | Facebook, X, Instagram
We The People | Animated | English 1200x1200 | Facebook, X, Instagram
We The People | Animated | English 1080x1920 | vertical video
Spanish
No Manejes High | Static | Spanish 1200x1200 | Facebook, X, Instagram
No Manejes High | Animated | Spanish 1200x1200 | Facebook, X, Instagram

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov

Additional Resources