Thanksgiving weekend, millions will hit our nation's roads, eager to spend time with family and friends. It’s one of the busiest travel times of the year, and unfortunately more people on the roadways means the potential for more vehicle crashes. During the Thanksgiving holiday weekend in 2014 (6 p.m. on Wednesday, November 26, to 5:59 a.m. on Monday, December 1), 341 passenger vehicle occupants were killed in traffic crashes across the nation. Tragically, 50% of those killed were not buckled up at the time of their fatal crash.
Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials can help partner your office with other States, communities, and organizations on this seat belt safety initiative.
For Thanksgiving Weekend seat belt enforcement campaign material, go to Click It or Ticket.