United States Department of Transportation United States Department of Transportation

Click It or Ticket

Enforcement Campaign

Click It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. 

National Mobilizations

  • May: Memorial Day high-visibility enforcement campaign.
    • Enforcement: May 20 - June 2, 2024
    • Paid Media: May 13 - June 2, 2024
    • Earned Media: May 6 - June 13, 2024
    • Belt Observation Evaluation/Surveys: 
      • Statewide or Mini
        Baseline: Belt Observation Evaluations/Surveys: April 22 - May 5, 2024
        Post Survey: June 3 - 13, 2024
    • Public Awareness Surveys:
      • DMV
        Baseline:  April 22 - May 5, 2024
        Post Survey: June 3 - 9, 2024
      • Selected Telephone Survey
        Baseline:  April 29 - May 5, 2024
        Post Survey: June 3 - 9, 2024
  • November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. 

Memorial Day

During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday.

Talking Points

We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. 

Facts

National statistics related to this topic are available in our Seat Belt Safety section.

Graphics

Asset Type

Static | English
Is A Cinch | English 1200x675
Is A Cinch | English 1200x1200 | Facebook, X, Instagram
Buckle Yourself In | Rural | English 1200x675
Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram
Buckle Yourself In | Urban | English 1200x675
Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram
Why I Pulled You Over | English 4 animated, 4 static
Cross Your Heart 4 animated, 4 static
What's Wrong | English 4 animated, 4 static
CIOT Crime/Crash Clock
Animated | English
Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram
Is A Cinch | Animated | English 1080x1920 | vertical video
Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram
Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video
Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram
Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video
Static | Spanish
Greater Than | Spanish 1200x1200 | Facebook, X, Instagram
Make It Click | Spanish 1200x1200 | Facebook, X, Instagram
Why I Pulled You Over | Spanish 4 animated, 4 static
What's Wrong | Spanish 4 animated, 4 static
Animated | Spanish
Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram
Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram

All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. 

Ads

Asset Type

Video | English
Click It | Two Guys TV & Digital | :30, :15, :06 Available by Request
It's No Game Digital | :30, :15, :06
Dinged Digital | :15 Available by Request
Click It or Ticket | Rural TV & Digital | :30 Available by Request
Audio | English
Two Guys
Banner | English
Pull Over Banner | 7 static, 7 HTML5 format)
Video | Spanish
Click It | Dos segundos pueden salvar tu vida TV & Digital | :60, :30, :15, :06 Available by Request

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or digital video.

Media Plans

NHTSA supports a national seat belt law enforcement mobilization in May. 

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

Thanksgiving

During the Thanksgiving holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, social media assets specific to the holiday are available. 

  • Coming in late fall: 2024 material

_

Asset Type

English
Thanksgiving | Pull Up | Static | English 4 sizes
Thanksgiving | Pull Up | Animated | English 4 sizes
Spanish
Thanksgiving | Pull Up | Static | Spanish 4 sizes
Thanksgiving | Pull Up | Animated | Spanish 4 sizes

Reports

Campaign Research Results

 

Future Dates

2025

  • High-Visibility Enforcement 
    • Enforcement: May 19 - June 1, 2025
    • Paid Media: May 12 - June 1, 2025
    • Earned Media: May 5 - June 12, 2025
  • Belt Observation Evaluation/Surveys 
    • Statewide or Mini
      Baseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025
      Post Survey: June 2 - 12, 2025
  • Public Awareness Surveys 
    • DMV
      Baseline:  April 21 - May 4, 2025
      Post Survey: June 2 - 8, 2025
    • Selected Telephone Survey
      Baseline:  April 28 - May 4, 2025
      Post Survey: June 2 - 8, 2025

2026

  • High-Visibility Enforcement 
    • Enforcement: May 18 – 31, 2026
    • Paid Media: May 11 – 31, 2026
    • Earned Media: May 4 - June 11, 2026
  • Belt Observation Evaluation/Surveys 
    • Statewide or Mini
      Baseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026
      Post Survey: June 1 - 11, 2026
  • Public Awareness Surveys 
    • DMV
      Baseline:  April 20 - May 3, 2026
      Post Survey: June 1 - 7, 2026
    • Selected Telephone Survey
      Baseline:  April 27 - May 3, 2026
      Post Survey: June 1 - 7, 2026

2027

  • High-Visibility Enforcement 
    • Enforcement: May 24 - June 6, 2027
    • Paid Media: May 17 - June 6, 2027
    • Earned Media: May 3 - June 10, 2027
  • Belt Observation Evaluation/Surveys 
    • Statewide or Mini
      Baseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027
      Post Survey: June 7 - 17, 2027
  • Public Awareness Surveys 
    • DMV
      Baseline:  April 19 - May 2, 2027
      Post Survey: June 7 - 13, 2027
    • Selected Telephone Survey
      Baseline:  April 26 - May 2, 2027
      Post Survey: June 7 - 13, 2027
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Additional Resources