Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.Enforcement: May 20 - June 2, 2024Paid Media: May 13 - June 2, 2024Earned Media: May 6 - June 13, 2024Belt Observation Evaluation/Surveys: Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 22 - May 5, 2024Post Survey: June 3 - 13, 2024Public Awareness Surveys:DMVBaseline: April 22 - May 5, 2024Post Survey: June 3 - 9, 2024Selected Telephone SurveyBaseline: April 29 - May 5, 2024Post Survey: June 3 - 9, 2024November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Facts Memorial Day Messaging Thanksgiving Ads Resources Facts The national estimate of seat belt use during the day by adult front-seat passengers in 2023 was 91.9%. In 2021 more than one person on average died per hour (11,813 total people) while not wearing seat belts in passenger vehicle crashes.Among young adults 18 to 34 killed while riding in passenger vehicles in 2021, more than half (59%) were completely unrestrained — one of the highest percentages for all age groups. Men make up the majority of those killed in motor vehicle traffic crashes. Men are also overrepresented in unrestrained fatalities with 54 percent of men (8,367 people) and 42 percent of women (3,428 people) dying without a seat belt in passenger vehicle crashes in 2021. Vehicle type: There seems to be a misconception among those who drive and ride in pickup trucks that their large vehicles will protect them better than other vehicles would in a crash. The numbers say otherwise: 61% of pickup truck occupants who were killed in 2021 were not buckled. That’s compared to 47% of passenger car occupants who were not wearing seat belts when they were killed. Regardless of vehicle type, seat belt use is the single most effective way to stay alive in a crash.Seating position: Too many people wrongly believe they are safe in the back seat unrestrained. Fifty percent of all front-seat passenger vehicle occupants killed in crashes in 2021 were unrestrained, but 57% of those killed in back seats were unrestrained.Rural versus urban locations: People who live in rural areas might believe their crash exposure is lower, but in 2021, there were 11,922 passenger vehicle fatalities in rural locations, compared to 11,683 fatalities in urban locations. Out of those fatalities, 51% of those killed in the rural locations were not wearing their seat belts, compared to 49% in urban locations. High-visibility seat belt enforcement is important 24 hours a day, but nighttime is especially deadly for unbuckled occupants. In 2021, 57% of passenger vehicle occupants killed at night (6 p.m.–5:59 a.m.) were not wearing their seat belts. More people die unrestrained in passenger vehicle crashes at night (6,491) than during the day (5,205). In addition, a higher percentage of fatalities that occur at night are unrestrained (57%) than during the day (43%). For facts translated in Spanish, visit NHTSA.gov/Espanol. Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook | English Sample News Release | Pre-event | English Sample News Release | Post-event | English Law Enforcement Welcome Letter | English Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Graphics Asset Type Static | English Is A Cinch | English 1200x675 PREVIEW DOWNLOAD Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, social media assets specific to the holiday are available. Coming in late fall: 2024 material _ Asset Type English Thanksgiving | Pull Up | Static | English 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | English 4 sizes PREVIEW DOWNLOAD Spanish Thanksgiving | Pull Up | Static | Spanish 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 4 sizes PREVIEW DOWNLOAD Ads Asset Type Video | English Click It | Two Guys TV & Digital | :30, :15, :06 Available by Request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Click It or Ticket | Rural TV & Digital | :30 Available by Request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Click It | Dos segundos pueden salvar tu vida TV & Digital | :60, :30, :15, :06 Available by Request PREVIEW If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Reports Media Work Plan2024 CIOT Media Work PlanMedia Buy SummaryComing soon: 2024 Media Buy SummaryCampaign Research ResultsConcept Testing, 2023 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing
Safety Topics Safety Topics Bicycle Safety Child Safety Distracted Driving Drug-Impaired Driving Drunk Driving First Responder Safety Motorcycle Safety Older Driver Safety Pedestrian Safety Rail Grade Crossing School Bus Safety Seat Belt Safety Speeding Teen Driver Safety Vehicle Safety View All Breadcrumb Safety Topics Seat Belt Safety Click It or Ticket Click It or Ticket Enforcement CampaignClick It or Ticket is a national high-visibility enforcement campaign that focuses specifically on the consequences of not wearing a seat belt while urging riders to always buckle up. Material created for this campaign highlights law enforcement’s goal of encouraging drivers and passengers to wear seat belts and to spread awareness about the increased police presence on our nation’s roads during this period. National Mobilizations May: Memorial Day high-visibility enforcement campaign.Enforcement: May 20 - June 2, 2024Paid Media: May 13 - June 2, 2024Earned Media: May 6 - June 13, 2024Belt Observation Evaluation/Surveys: Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 22 - May 5, 2024Post Survey: June 3 - 13, 2024Public Awareness Surveys:DMVBaseline: April 22 - May 5, 2024Post Survey: June 3 - 9, 2024Selected Telephone SurveyBaseline: April 29 - May 5, 2024Post Survey: June 3 - 9, 2024November: Click It or Ticket may be used if high-visibility enforcement is happening in your area over the Thanksgiving holiday. Facts Memorial Day Messaging Thanksgiving Ads Resources Facts The national estimate of seat belt use during the day by adult front-seat passengers in 2023 was 91.9%. In 2021 more than one person on average died per hour (11,813 total people) while not wearing seat belts in passenger vehicle crashes.Among young adults 18 to 34 killed while riding in passenger vehicles in 2021, more than half (59%) were completely unrestrained — one of the highest percentages for all age groups. Men make up the majority of those killed in motor vehicle traffic crashes. Men are also overrepresented in unrestrained fatalities with 54 percent of men (8,367 people) and 42 percent of women (3,428 people) dying without a seat belt in passenger vehicle crashes in 2021. Vehicle type: There seems to be a misconception among those who drive and ride in pickup trucks that their large vehicles will protect them better than other vehicles would in a crash. The numbers say otherwise: 61% of pickup truck occupants who were killed in 2021 were not buckled. That’s compared to 47% of passenger car occupants who were not wearing seat belts when they were killed. Regardless of vehicle type, seat belt use is the single most effective way to stay alive in a crash.Seating position: Too many people wrongly believe they are safe in the back seat unrestrained. Fifty percent of all front-seat passenger vehicle occupants killed in crashes in 2021 were unrestrained, but 57% of those killed in back seats were unrestrained.Rural versus urban locations: People who live in rural areas might believe their crash exposure is lower, but in 2021, there were 11,922 passenger vehicle fatalities in rural locations, compared to 11,683 fatalities in urban locations. Out of those fatalities, 51% of those killed in the rural locations were not wearing their seat belts, compared to 49% in urban locations. High-visibility seat belt enforcement is important 24 hours a day, but nighttime is especially deadly for unbuckled occupants. In 2021, 57% of passenger vehicle occupants killed at night (6 p.m.–5:59 a.m.) were not wearing their seat belts. More people die unrestrained in passenger vehicle crashes at night (6,491) than during the day (5,205). In addition, a higher percentage of fatalities that occur at night are unrestrained (57%) than during the day (43%). For facts translated in Spanish, visit NHTSA.gov/Espanol. Memorial Day During the Memorial Day holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, we've created assets specific to the holiday. Social Media Playbook | English Sample News Release | Pre-event | English Sample News Release | Post-event | English Law Enforcement Welcome Letter | English Talking Points We've prepared talking points related to Click It or Ticket. These can be used as part of your Memorial Day and Thanksgiving holiday enforcement campaign messaging. After downloading, we encourage you to add local stats and facts to the document. Talking Points | English Graphics Asset Type Static | English Is A Cinch | English 1200x675 PREVIEW DOWNLOAD Is A Cinch | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Rural | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x675 PREVIEW DOWNLOAD Buckle Yourself In | Urban | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | English 4 animated, 4 static PREVIEW DOWNLOAD Cross Your Heart 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | English 4 animated, 4 static PREVIEW DOWNLOAD CIOT Crime/Crash Clock PREVIEW DOWNLOAD Animated | English Is A Cinch | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Is A Cinch | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Rural | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Buckle Yourself In | Urban | Animated | English 1080x1920 | vertical video PREVIEW DOWNLOAD Static | Spanish Greater Than | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Why I Pulled You Over | Spanish 4 animated, 4 static PREVIEW DOWNLOAD What's Wrong | Spanish 4 animated, 4 static PREVIEW DOWNLOAD Animated | Spanish Greater Than | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD Make It Click | Animated | Spanish 1200x1200 | Facebook, X, Instagram PREVIEW DOWNLOAD All social media platforms accept 1200x1200 graphics. If you need additional sizes send a request to Feedback-TSM@dot.gov. Thanksgiving During the Thanksgiving holiday, you can use many of the resources available on this page to increase your Click It or Ticket messaging. In addition, social media assets specific to the holiday are available. Coming in late fall: 2024 material _ Asset Type English Thanksgiving | Pull Up | Static | English 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | English 4 sizes PREVIEW DOWNLOAD Spanish Thanksgiving | Pull Up | Static | Spanish 4 sizes PREVIEW DOWNLOAD Thanksgiving | Pull Up | Animated | Spanish 4 sizes PREVIEW DOWNLOAD Ads Asset Type Video | English Click It | Two Guys TV & Digital | :30, :15, :06 Available by Request PREVIEW It's No Game Digital | :30, :15, :06 PREVIEW DOWNLOAD Dinged Digital | :15 Available by Request PREVIEW Click It or Ticket | Rural TV & Digital | :30 Available by Request PREVIEW Audio | English Two Guys PREVIEW DOWNLOAD Banner | English Pull Over Banner | 7 static, 7 HTML5 format) PREVIEW DOWNLOAD Video | Spanish Click It | Dos segundos pueden salvar tu vida TV & Digital | :60, :30, :15, :06 Available by Request PREVIEW If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.Note: No one may alter, edit, or change a NHTSA TV ad or digital video. Reports Media Work Plan2024 CIOT Media Work PlanMedia Buy SummaryComing soon: 2024 Media Buy SummaryCampaign Research ResultsConcept Testing, 2023 Future Dates 2025High-Visibility Enforcement Enforcement: May 19 - June 1, 2025Paid Media: May 12 - June 1, 2025Earned Media: May 5 - June 12, 2025Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 21 - May 4, 2025Post Survey: June 2 - 12, 2025Public Awareness Surveys DMVBaseline: April 21 - May 4, 2025Post Survey: June 2 - 8, 2025Selected Telephone SurveyBaseline: April 28 - May 4, 2025Post Survey: June 2 - 8, 20252026High-Visibility Enforcement Enforcement: May 18 – 31, 2026Paid Media: May 11 – 31, 2026Earned Media: May 4 - June 11, 2026Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 20 - May 3, 2026Post Survey: June 1 - 11, 2026Public Awareness Surveys DMVBaseline: April 20 - May 3, 2026Post Survey: June 1 - 7, 2026Selected Telephone SurveyBaseline: April 27 - May 3, 2026Post Survey: June 1 - 7, 20262027High-Visibility Enforcement Enforcement: May 24 - June 6, 2027Paid Media: May 17 - June 6, 2027Earned Media: May 3 - June 10, 2027Belt Observation Evaluation/Surveys Statewide or MiniBaseline: Belt Observation Evaluations/Surveys: April 19 - May 2, 2027Post Survey: June 7 - 17, 2027Public Awareness Surveys DMVBaseline: April 19 - May 2, 2027Post Survey: June 7 - 13, 2027Selected Telephone SurveyBaseline: April 26 - May 2, 2027Post Survey: June 7 - 13, 2027 Additional Resources Seat Belt Law Chart by State, 2022NHTSA.gov Click It or Ticket: English | SpanishSign up to get campaign updates via email from Traffic Safety Marketing