United States Department of Transportation United States Department of Transportation

Speeding Catches Up With You

About

Social Norming

Speeding Catches Up With You is a year-round social norming campaign that focuses on speed prevention. Use any of our resources to encourage drivers to drive at the speed limit and to educate people about the dangers of going too fast, including information related to speed and road conditions.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across all communities.

Key Dates

  • July 8–31, 2024: National paid media buy 

Talking Points

We've prepared talking points related to speeding. After downloading, we encourage you to add local stats and facts to the document.

  • Spanish: Coming Soon

Earned Media

We've produced sample news releases that can be used for media outreach.

  • Spanish: Coming Soon

Facts

National statistics related to this topic are available in our Speeding section.

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download.

  • Spanish: Coming Soon

Graphics

Asset Type

English
Drive Fast | English 1200x1200 Static
Drive Fast | English 1200x1200 Animated
Drive Fast | English 1080x1920 Animated
Game Over | English 1200x1200 Static
Game Over | English 1200x1200 Animated
Game Over | English 1080x1920 Animated
Disaster | English 4 animated | 4 static
Fast | English 4 animated | 4 static
Spanish
Excess | Spanish 1200x1200 Static
Excess | Spanish 1200x1200 Animated
Out of Control | Spanish 1200x1200 Static
Out of Control | Spanish 1200x1200 Animated
Disaster | Spanish 4 animated | 4 static
Fast | Spanish 4 animated | 4 static

Variable Message Boards

SPEEDING KILLS

SAVE LIVES BY

SLOWING DOWN

DONT SPEED

HELP KEEP ALL

ROAD USERS SAFE

SPEEDING

CATCHES UP

WITH YOU

SPEED LIMITS

PROTECT LIVES

OBEY THEM

SPEEDING IS NOT

WORTH THE RISK

IT IS ILLEGAL

Download All Text

Ads

Asset Type

Video | English
Speed | Look at the Damage | English TV & Digital | :30, :15, :06 Available by Request
Audio | English
Look At The Damage | English 7 animated | 7 static
Speed Catches Up With You | English Radio | :30
Video | Spansih
Speed | Social Norming | Look at the Damage | Spanish TV & Digital | :30, :15, :06 Available by Request
Audio | Spanish
Speeding Isn't Worth It | Spanish Radio | :30

If a video is noted as Available by Request, it is not available for immediate download. A state may submit a request to NHTSA and the ad can be retagged with their stage logo.

Note: No one may alter, edit, or change a NHTSA TV ad or web video.

Media Plans

NHTSA supports a national speed social norming campaign in July.

The Media Work Plan provides an overview of the research and trends that inform NHTSA's national paid media plan for the campaign. The Media Buy Summary provides an overview of the media channels, media partner selection and tactics that will be activated to reach the target audience.

Additional Resources