United States Department of Transportation United States Department of Transportation

Bicycle Safety

Communication is a key part of bicycle safety programs. You can use this material to help spread awareness and educate the public about bicycle safety. Be sure your bicycle safety communication plan includes driver behavior messaging and the importance for bicyclists wearing a helmet.

Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.

A reminder, May is Bicycle Safety Month – an opportunity to increase safety messaging.

Facts

Bicycle facts, stats and reports from NHTSA's National Center for Statistics and Analysis

 Get More Facts & Reports
  • In 2023, 1,166 bicyclists were killed in traffic crashes.
  • In 2023, an estimated 49,489 bicyclists were injured in traffic crashes.

    For facts translated in Spanish, visit NHTSA.gov/Espanol.

Bicycle Safety Month

May is National Bicycle Safety Month. You can use any of the material available on this page to increase your bicycle safety messaging.

 

Talking Points

We've prepared talking points related to bicycle safety. After downloading, we encourage you to add local stats and facts to the document. Some talking points are for a general audience and others are for drivers and bicyclists.

  • Coming Soon: Spanish

Earned Media

We've produced sample news release that can be used for media outreach.

  • Coming Soon: Spanish

Social Media

This social media playbook contains sample social media content in English and Spanish. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.

Additional sample social media posts are also available for download.

Graphics

Asset Type

Bicyclists | English
Helmet | Static | English 1080x1350 | Facebook, X, Instagram
Helmet | Animated | English 1080x1920 | Facebook, X, Instagram
Visibility | Static | English 1080x1350 | Facebook, X, Instagram
Visibility | Animated | English 1080x1920 | Facebook, X, Instagram
Numbers | Static | English 1080x1350 | Facebook, X, Instagram
Numbers | Animated | English 1080x1920 | Facebook, X, Instagram
Drivers | English
Passing | Static | English 1080x1350 | Facebook, X, Instagram
Passing | Animated | English 1080x1920 | Facebook, X, Instagram
Slow Down | Static | English 1080x1350 | Facebook, X, Instagram
Slow Down | Animated | English 1080x1920 | Facebook, X, Instagram
Yield | Static | English 1080x1350 | Facebook, X, Instagram
Yield | Animated | English 1080x1920 | Facebook, X, Instagram
Bicyclists | Spanish
Helmet | Static | Spanish 1080x1350 | Facebook, X, Instagram
Helmet | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Visibility | Static | Spanish 1080x1350 | Facebook, X, Instagram
Visibility | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Numbers | Static | Spanish 1080x1350 | Facebook, X, Instagram
Numbers | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Drivers | Spanish
Passing | Static | Spanish 1080x1350 | Facebook, X, Instagram
Passing | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Slow Down | Static | Spanish 1080x1350 | Facebook, X, Instagram
Slow Down | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Yield | Static | Spanish 1080x1350 | Facebook, X, Instagram
Yield | Animated | Spanish 1080x1920 | Facebook, X, Instagram

Videos

Asset Type

English
Safety Check | Animated | English 1080x1920 | Facebook, X, Instagram
Hi Vis | Animated | English 1080x1920 | Facebook, X, Instagram
Spanish
Dance | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Hi Vis | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Clone | Animated | Spanish 1080x1920 | Facebook, X, Instagram
Multilingual
Bike Riding Safety Multilingual
Driving Safely Multilingual
Fitting a Bike Helmet Multilingual
Rules of the Road Multilingual

Handouts

Choosing a Helmet | English
Fitting a Helmet | English
Fitting a Helmet | Spanish
Fitting a Bike | English
Pre-Ride Check | English

Additional Resources